Opportunities and Challenges of Japanese Restaurant Business in Bangladesh

An in-depth analysis

Abstract

The purpose of this study is to explore the possibilities and challenges of the Japanese restaurant business in Bangladesh, drawing on findings from semi-structured interviews. To obtain accurate information, we examined the perceptions and experiences of restaurant owners in Dhaka, particularly from the Uttara, Banani, and Gulshan areas. Data were collected through in-depth interviews with 14 such Japanese restaurant owners who have served either authentic Japanese food or Japanese food with fusion. The results of our investigation indicate that there are many prospects for Japanese restaurants to grow their culinary industries in Bangladesh because of the country's growing middle class, its food values, and its sizable market. Despite these opportunities, according to our findings, several challenges exist to promote the Japanese restaurant business in Bangladesh, including religious issues, tax burden, availability of raw materials for authentic Japanese food, and the high costs of Japanese food. This work fills in the knowledge gap by conducting a thorough investigation in this area, therefore minimizing it. Therefore, the findings of this study can assist policymakers from both Japan and Bangladesh in promoting the Japanese culinary industry in Bangladesh and provide the opportunity for Bangladeshi food lovers to taste authentic Japanese foods.